How do you quickly communicate vital product information to ESL (English as a Second Language) and vision-impaired users?

• Text translations are helpful but are easily missed during hectic times (e.g. dinner rush in a hotel’s steamy dish room).
• While color identification is speedy, it fails to connote proper information to viewers with color vision deficiency (CVD or color-blindness) or in low-light environments (e.g. under the platform of a commercial dishwasher).
• Large print improves legibility but limits the amount of information that can appear within a fixed label dimension.

A Numbering System

A numbering system (e.g. 1, 2, 3...) provides a durable means to differentiate products to both ESL and CVD viewers. We extended the company’s branding into package labels that not only differentiated the brand but also its products.

English and Spanish product names were included in the colored and numbered labels. A worker could easily pair a numbered label with an intended use, avoiding potential efficacy or safety issues. And like any effective user experience, the solution addressed the user’s specific context.

Accurate labels showing translation, color, and numerical differences

Accurate packaging with example label

Packaging placed under the platform of a commercial dishwasher