UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers

Icon of a bookAvailable now at Amazon, Barnes & Noble, Apress, Walmart, and Target


Demystify UX and its rules, contradictions, and dilemmas. This book enables you to participate fully in discussions about UX, as you discover the fundamentals of user experience design and research.

Rather than grasp concepts through a barrage of facts and figures, you will learn through stories. Poisonous blowfish, Russian playwrights, tiny angels, Texas sharpshooters, and wilderness wildfires all make an appearance. From Chinese rail workers to UFOs, you will cover a lot of territory, because the experiences that surround you are as broad and varied as every age, culture, and occupation. You will start by covering the principles of UX before going into more diverse topics, including: being human, the art of persuasion, and the murky waters of process.

By the time you reach the book’s last pages, I hope you will find yourself somewhat changed, discovering new meaning and enjoyment in the experiences you create.