User Experience Strategy & Research
This is the site of Edward Stull. That’s me. I work as a user experience (UX) strategist and researcher in Columbus, Ohio. I help teams work through UX challenges ranging from product design to digital marketing.
Recently, I have been working on a UX book, Tanks, Flowers & the French.
Model & Map Downloads
In the early 1980s, Noriaki Kano, professor emeritus at Tokyo University, developed a model to understand and communicate customer satisfaction. The model diagrams what we all intuitively understand, yet can never quite communicate: the efficacy of a feature is not subjective.PDF (49KB)
At its core, journey mapping is a simple methodology: We identify audiences and map their journey from initial awareness to retention. Any virtuous path can be analyzed, but it is frequently a marketing lifecycle.PDF (41KB)
When we break down a complex issue into sub-issues, we often discover additional insights. A simple logic map is an indispensable tool within any group discussion.PDF (139KB)