User Experience Strategy, Research, and Design

Edward Stull helps teams research audiences and create products. This process often involves design research, user experience (UX) strategy, information architecture, product design, and writing. A bit of luck, too. The consultancy has assisted international brands, national banks, state healthcare exchanges, and local start-ups.

Icon of a case studyCase Studies

Selected work covering UX and customer experience (CX) strategy, research, and design services

Icon of a bookBook

UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature.

Icon of a discussion.Contact

Here is a list of various ways to contact me.

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The UX of Gift-Giving

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pandas lounging

Why reciprocity is vital to any user experience, from gift-giving to applications.

Read more • 8 min read

If you were suddenly thrust into the user’s role, would your experience be a good one?

Read more • 5 min read

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Selective Perception

Offsite link

train on sunny morning

Our brains search for stimuli, be it while riding a train or viewing a mobile app.

Read more • 5 min read

When designing experiences, favor what users already know — affordances and signifiers.

Read more • 5 min read

Strategy Services

  • Brainstorming and meeting facilitation
  • Design-thinking exercises
  • Scenario planning
  • Jobs-to-be-done (JTBD)
  • Business model canvas exercises
  • Kano modeling
  • Value proposition modeling

Research Services

  • Design research
  • Ethnographies and contextual inquiries
  • Interviews
  • Surveying and Top Tasks analysis
  • Heuristic audits
  • Competitive and comparative audits
  • A/B and multivariant testing
  • Usability testing

Design and Content Services

  • Wireframing
  • Rapid prototyping
  • Journey and empathy mapping
  • Content audits
  • Content strategy
  • Microcopy and UX writing
  • Proposal writing

Want to discuss a potential project? Let’s have a conversation.