Book Promo

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.

From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company’s success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.

You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.

What You’ll Learn

  • Know the fundamentals of UX through real-world examples
  • Acquire the skills to participate intelligently in discussions about UX design and research
  • Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy

Who This Book Is For

Professionals who work alongside UX designers and researchers, including but not limited to: project managers, graphic designers, copyeditors, developers, and human resource professionals; and business, marketing, and computer science students seeking to understand how UX affects human cognition and memory, product pricing and promotion, and software security and privacy.

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Video Credits:

Cervids Painted on Cave Wall and Caervids, Bovids and Horses.” Digital image. Wellcome
Collection. Accessed June 6, 2018.
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