Book Promo

Demystify UX and its rules, contradictions, and dilemmas. This book provides real-world examples of user experience concepts that empower teams to create compelling products and services, manage social media, interview UX candidates, and oversee product teams.

From product decisions to performance reviews, your ability to participate in discussions about UX has become vital to your company’s success as well as your own. However, UX concepts can seem complex. Many UX books are written by and for UX professionals. UX Fundamentals for Non-UX Professionals serves the needs of project managers, graphic designers, copyeditors, marketers, and others who wish to understand UX design and research.

You will discover how UX has influenced history and continues to affect our daily lives. Entertaining real-world examples demonstrate what a massive, WWII-era tank teaches us about design, what a blue flower tells us about audiences, and what drunk marathoners show us about software.

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Hawaii photo

Error Correction

The Washington Post reported the cause of the Hawaii missile alert: a poorly design application interface. Upon selection of a drop-down menu item, a user broadcasted the alert “BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” Fortunately, it was a false alarm. However, it unnecessarily panicked thousands of Hawaiian residents and tourists – a few of us stateside as well.

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Hot stickers

Hot Stickers

Hot stickers are both a form of voting and room control. When used as a form of voting, we ask each workshop participant to place a single hot sticker on the one topic he or she deems to be most important within a given exercise. For example, we could list all the benefits of a product, then ask participants to vote on the benefit they felt was the most important. Continue reading →