Every day, people like you and me experience the world. We wake up, pour a cup of coffee, and try to avoid stepping on the cat. Our day has just begun. Thousands of experiences await us, ranging from the trivial to the time-consuming: we peek at our phones and note our busy schedules, or we close our eyes and imagine a long, relaxing vacation under the sun. Some experiences are good. Some are bad. Most are somewhere in between. Yet, despite the many experiences we have, we are often unprepared to design new ones.