Visualizations: Diagrams, Maps, and Flows

Icon of a case studyAbout the Projects

We are suckers for appearances. Robert Cialdini wrote in his 1984 book Influence: The Psychology of Persuasion, that the more attractive something looks, the more successful, smart, and trustworthy it may appear. A fancy suit connotes credibility as much as a diploma. Appearance ingrains itself into our daily lives, from the clothes we wear, to the cars we drive, to the products we buy. It is expected—if not entirely natural—to evaluate documentation in the same way.

A visualization reveals the core of an idea. It reduces complexity to the simplest form that is still meaningful. Here are several examples:

sketch showing complex to simple process
Digital ecosystem diagram for a national consumer packaged goods company

Digital ecosystem diagram for a national consumer packaged goods company

Diagram of subdomain strategy for an international genetics company

Diagram of subdomain strategy for an international genetics company

Electronic data interchange (EDI) feed diagram for an employee benefits firm

Electronic data interchange (EDI) feed diagram for an employee benefits firm

Diagram of the societal influences affecting applicants for US Army

Diagram of the societal influences affecting applicants for the US Army

Supreme Court appointment process

Supreme Court appointment process (simplified)

Technical illustration of telecommunication infrastructure for commercial building operator

Technical illustration of a building's telecommunication infrastructure for a commercial building operator

Process flow for social game and lead generation tool for a multinational solar manufacturer

Process flow for social game and lead generation tool for a multinational solar manufacturer

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