Novant Health: Information Architecture

This project created a unified information architecture (IA) for Novant Health, a hospital system spanning North Carolina, South Carolina, and Virginia. Prior to the project, Novant Health had managed 20+ separate hospital and medical center websites. The new IA maximized the efficiencies of a single website, while still addressing the unique needs of the various properties.

  1. Directly addressed user needs of patients, visitors, doctors, employees, job seekers, investors, and members of the media.
  2. Increased the opportunities to market and merchandise content across the website, opening avenues for increased event and social marketing efforts.
  3. Improved the user experience of key functional areas, including Maps & Directions, Find a Doctor, Send a Message, ER Wait Times, Pre-Registration, Contact Us, and Events.

Taxonomy

Taking account of every section of every hospital site, the team created a detailed taxonomy (an outline of all features.). 

Novant Taxonomy
Novant Taxonomy

 

Unified Information Architecture

Site map of Novant Website
Site map of Novant Website

Wireframes

Upon completion of the taxonomy, we created a detailed set of supporting wireframes.

Persistent Elements
These items appeared on every page within the site, regardless of the respective page’s content.

Novant Persistent Elements
Novant Persistent Elements

Global Content
This content was independent of any particular hospital or the corporate content. It covered information, such as a listing of all locations, the entirety of services offered by Novant Health, and pages tailored to specific user types (i.e. Physicians, Employers, NH Employees).

Novant Service Example
Novant Service Example

Hospital Content
This content covered information about the individual locations and facilities.

Novant Hospital Landing Example
Novant Hospital Landing Example

The website has continued to evolve since launch, as Novant Health introduces new facilities, services and content. The comprehensive IA has served as its armature, furthering both systemization and versatility.