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User Experience Strategy, Research, and Design

This is the site of Edward Stull. That’s me. I work as a user experience (UX) strategist and researcher in Columbus, Ohio. I help teams work through UX challenges ranging from product design to digital marketing. I have assisted numerous international brands, national banks, state healthcare exchanges, and local start-ups.

Strategy Services

  • Brainstorming and meeting facilitation
  • Design-thinking exercises
  • Scenario planning
  • Jobs-to-be-done (JTBD)
  • Business model canvas exercises
  • Value proposition modeling
  • Proposal writing

Research Services

  • Ethnographic research
  • Contextual inquiries
  • Interviews
  • Surveying and Top Tasks analysis
  • Heuristic and content audits
  • Competitive and comparative audits
  • User testing

Design Services

  • Wireframing
  • Rapid prototyping
  • Kano modeling
  • Journey mapping
  • Empathy mapping

Case Studies

Selected work covering UX, CX, and research services

Book: UX Fundamentals for Non-UX Professionals

User Experience Principles for Managers, Writers, Designers, and Developers. Published by Apress Springer Nature in 2018.


Here is a list of various ways to contact me.