Hawaii photo

Error Correction

The Washington Post reported the cause of the Hawaii missile alert: a poorly design application interface. Upon selection of a drop-down menu item, a user broadcasted the alert “BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” Fortunately, it was a false alarm. However, it unnecessarily panicked thousands of Hawaiian residents and tourists – a few of us stateside as well.

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Feature header image of Novant Website

Novant Health: Information Architecture

This project created a unified information architecture (IA) for Novant Health, a hospital system spanning North Carolina, South Carolina, and Virginia. Prior to the project, Novant Health had managed 20+ seperate hospital and medical center websites. The new IA maximized the efficiencies of a single website, while still addressing the unique needs of the various properties.

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Coffee cup

Introduction

Every day, people like you and me experience the world. We wake up, pour a cup of coffee, and try to avoid stepping on the cat. Our day has just begun. Thousands of experiences await us, ranging from the trivial to the time-consuming: we peek at our phones and note our busy schedules, or we close our eyes and imagine a long, relaxing vacation under the sun. Some experiences are good. Some are bad. Most are somewhere in between. Yet, despite the many experiences we have, we are often unprepared to design new ones.

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Green liquid

User Experience is Unavoidable

Palmolive released a series of TV commercials in 1981 featuring Madge, a spry and chatty manicurist. Each commercial’s concept was simple: a housewife would visit a nail salon, inexplicably stick her hand into a small saucer full of green goo, then be told by Madge that the green goo was Palmolive dishwashing detergent. Surprise! By today’s standards, the commercials were certainly gender-biased, if not borderline sociopathic, as Madge seemed to take great pleasure in telling unsuspecting housewives her trademark phrase: “You’re soaking in it!” Coined by the advertising firm Ted Bates Company, the TV campaign reached legendary status by running continuously for nearly three decades. The campaign showed the power of a catchphrase and demonstrated a fundamental truth: we often do not realize our current circumstance until someone points it out to us.

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Hot stickers

Hot Stickers

Hot stickers are both a form of voting and room control. When used as a form of voting, we ask each workshop participant to place a single hot sticker on the one topic he or she deems to be most important within a given exercise. For example, we could list all the benefits of a product, then ask participants to vote on the benefit they felt was the most important. Continue reading →

Old TV

Demographic Personas

With its feathered haircuts, tight-fitting pant suits, and abundant chest hair, the long-running game show, The Dating Game, filled American TV screens and living rooms with bawdy singles and hopeless romantics for over three decades. It ran from 1965 to 2000. It started in the Age of Aquarius and ended in the Internet Age, thereby amounting to the longest-running, most-viewed study on dating habits, people and personas.

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Panda

Reciprocity

Years before the American President Richard Nixon stretched out his arms to form his famous V-sign, he was wrapping them around a pair of Chinese giant pandas named Ling-Ling and Hsing-Hsing. The two bears likely did not realize they were a part of a much larger embrace between two distant countries, brought together by international diplomacy and the power of reciprocation: a concept that spans borders, as well as every facet of user experience design.

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